Adobe Express (formerly Adobe Spark) is Adobe's free, browser-based design and content creation tool — built for non-designers who need to create professional-looking social media graphics, videos, flyers, presentations and marketing materials without learning Photoshop or Illustrator. It's used by 50 million+ users ranging from small business owners to marketing teams at large enterprises.
Adobe Express's AI features include Generative Fill (Adobe Firefly AI generates new content within images), AI text effects that apply creative styles to text with a single click, background removal, image enhancement and an AI-powered template recommendation engine that suggests the most relevant design templates for your content type and platform. These AI features dramatically reduce the time and skill required to produce polished creative content.
The template library is exceptional — thousands of professionally designed templates for every use case imaginable: Instagram posts, LinkedIn banners, YouTube thumbnails, email headers, business cards, resumes, invitations and more. Templates are designed by professional Adobe designers and updated regularly with trending styles. Unlike Canva's template library, Adobe Express templates have a distinctly premium aesthetic that reflects Adobe's design heritage.