Asana is one of the world's leading project management platforms — used by 130,000+ organisations including Amazon, Spotify and The New York Times. It's built around the idea that work coordination should be effortless: every task has a clear owner, deadline and status, and everyone on the team always knows what's happening without status meetings.
Asana AI, launched in 2023, adds a layer of intelligence across the platform. It can generate project status updates by summarising task completion and blockers automatically, suggest which tasks to prioritise based on deadlines and dependencies, identify projects at risk of missing their deadline and draft project briefs from a simple description. These features reduce the manual work of project reporting significantly.
Asana's workflow builder lets teams automate repetitive project processes — automatically assigning tasks when a project reaches a certain stage, sending reminders when deadlines approach and routing approvals to the right person. Combined with 300+ integrations including Slack, Google Drive, Salesforce and Zoom, Asana becomes the central hub for how work gets coordinated across tools.