ConvertKit (now rebranding to Kit) is the email marketing platform of choice for coaches, online course creators, podcasters and solopreneurs — used by 600,000+ creators. Unlike Mailchimp which targets any business, ConvertKit is built around the creator business model: growing an audience, nurturing subscribers and converting them to paying clients or customers.
Its automation builder is visual and intuitive — you can create sequences that tag subscribers based on behaviour, trigger different email paths based on what they click and automatically move people through your funnel as they engage. For coaches, this means new leads automatically receive a nurture sequence, then a sales sequence, then an onboarding sequence — all without manual work.
ConvertKit's free plan is the most generous in the creator space — up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Most creators don't need to upgrade until they're earning meaningful revenue, making it the lowest-risk starting point for building an email list.