Frase is an AI-powered SEO content platform that combines research, writing and optimisation in one workflow. Instead of switching between Google, a keyword tool, a content brief tool and a writing tool, Frase handles all four in a single dashboard — making it one of the most efficient tools available for content teams and SEO writers.
When you enter a target keyword, Frase instantly analyses the top 20 Google results and builds a comprehensive content brief showing what topics, headings, questions and statistics the top-ranking pages include. This research phase alone — which normally takes 1-2 hours — is done in under 60 seconds. The AI writer then generates a draft structured around those insights.
Frase's content scoring system grades your article against the top-ranking pages in real time as you write, showing how well your content covers the topic compared to competitors. It's particularly popular with agencies and in-house content teams who publish at scale and need to move from keyword to published article as efficiently as possible.
Key Features
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SERP Research
Analyses top 20 Google results instantly — topics, headings, word counts and questions competitors cover.
📋
AI Content Briefs
Generates structured content briefs from SERP analysis — ready to send to writers or use yourself.
✍️
AI Writer
AI drafts articles structured around your target keyword and SERP insights — good first drafts in minutes.
📊
Content Scoring
Grades your content against top-ranking pages in real time — shows exactly what to add to improve rankings.
❓
People Also Ask
Pulls related questions from Google's PAA and competitor FAQs — perfect for FAQ sections and featured snippets.
👥
Team Workflow
Assign briefs to writers, track content status and manage SEO content production across your whole team.
Pros & Cons
What we love
Research + writing + optimisation in one tool
SERP analysis is faster than any competitor
Affordable — starts at $15/month
Content scoring improves rankings measurably
Great for agencies managing multiple clients
Watch out for
AI writing quality below Jasper or Writesonic
No keyword rank tracking built in
Basic plan limited to 4 documents/month
Less powerful than Surfer SEO for optimisation
Frequently Asked Questions
Frase is best for content teams that need to produce SEO-optimised articles efficiently. Its strongest feature is the research-to-brief workflow — it turns a keyword into a comprehensive content brief in under a minute. It's particularly useful for agencies managing multiple clients and in-house teams publishing 10+ articles per month.
Surfer SEO is better for content optimisation — its scoring and keyword density recommendations are more detailed. Frase is better for the research and brief creation phase, and is significantly cheaper. Many content teams use both: Frase for research and briefs, Surfer for final optimisation. If you can only choose one, Surfer wins on SEO power, Frase wins on value.
Frase starts at $15/month for the Solo plan (4 documents/month). The Basic plan at $45/month includes 30 documents and is the most popular for individual SEO writers. The Team plan at $115/month adds unlimited documents and team features. All plans include a $1 trial for 5 days — a low-risk way to evaluate before committing.
Partially — Frase shows related topics and questions from SERP analysis, but it doesn't provide search volume, keyword difficulty or backlink data. You still need a dedicated keyword research tool like Semrush or Ahrefs to find the right keywords to target. Frase takes over once you have your target keyword and need to write the content.
The most efficient research-to-content workflow available — Frase collapses hours of SEO research into minutes and is priced accessibly enough for solo writers and agencies alike.
Quick Facts
Best forSEO writers, content teams
PricingFrom $15/mo
Free trial$1 for 5 days
Founded2018
Try Frase
Research, brief and write SEO content in one workflow — try for $1 for 5 days.