Gemini is Google's AI assistant — available at gemini.google.com and integrated directly into Google Workspace products including Gmail, Docs, Sheets, Slides and Drive. For the 3 billion+ people who use Google products daily, Gemini is the most natural AI assistant because it works where they already are, without switching apps.
Gemini's key advantages include real-time Google Search integration (it can access current information, not just training data), deep Google Workspace integration (summarise emails, draft docs, analyse spreadsheets), multimodal capabilities (understands images, audio and video alongside text) and access to Google's most powerful Gemini Ultra model on the Advanced plan.
Gemini Advanced at $20/month gives access to Gemini Ultra — Google's most capable model — plus integration across all Google Workspace apps. For individuals using Gmail and Docs heavily, the productivity gains from having AI that understands your email context and can draft replies in your voice are significant.