What is Leonardo AI?
Leonardo AI is an AI image generation platform that gives 150 free tokens daily — resetting every 24 hours. It offers multiple AI models optimised for different styles: photorealism, anime, concept art, product photography and more. You can also fine-tune models on your own images.
For marketers who can't justify Midjourney's subscription, Leonardo AI is the best free alternative. The daily credit reset means you can generate images consistently without hitting a paywall. The quality is excellent — particularly for product mockups, social media visuals and creative concept art.
👍 Pros
- ✅ 150 free credits daily — resets every day
- ✅ Multiple specialised AI models for different styles
- ✅ Image-to-image editing available
- ✅ Can fine-tune models on your brand images
- ✅ High quality, especially for product and concept art
👎 Cons
- ❌ Free images are public in the community feed
- ❌ Daily credit limit can run out quickly with large batches
- ❌ Less community support than Midjourney
- ❌ Fine-tuning requires technical knowledge
Leonardo AI Pricing 2026
Free
$0
forever
150 tokens/day · All base models · Community access
Apprentice
$10
per month
8,500 tokens/mo · Private images · Priority queue
Artisan
$24
per month
25,000 tokens/mo · Model fine-tuning
Maestro
$48
per month
60,000 tokens/mo · Maximum speed
* Pricing subject to change. Always check Leonardo AI's website for current rates.
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Frequently Asked Questions
Is Leonardo AI really free?
Yes — Leonardo AI gives 150 free tokens every day, which resets at midnight UTC. This is enough to generate around 10-20 standard images per day at no cost. Free images are visible in the public community feed.
How does Leonardo AI compare to Midjourney?
Midjourney generally produces higher quality, more artistically refined images. Leonardo AI's free plan makes it the better choice for marketers on a budget. For paid plans, Leonardo and Midjourney are competitive in quality.
What can I use Leonardo AI for?
Social media images, blog post headers, product concept art, marketing visuals, ad creatives, backgrounds and creative artwork. It has specialised models for photorealism, anime, architecture and more.