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Moz Pro
SEO Research & Tracking · SEO & Content Marketing
Trusted SEO research with the original Domain Authority metric
From $99/moWhat is Moz Pro?
Moz Pro is one of the most established SEO platforms, known for inventing Domain Authority — the metric now used industry-wide to measure website strength. Its tools cover keyword research, rank tracking, link building, site crawling and on-page optimisation. The MozBar Chrome extension provides instant SEO metrics on any webpage. Moz also offers one of the most generous free trials in the category at 30 days.
Pros
- Invented Domain Authority — the industry-standard metric
- MozBar Chrome extension gives instant on-page SEO data
- Generous 30-day free trial — longest in the category
Cons
- Falls behind Ahrefs and Semrush in data freshness and volume
- Interface feels dated compared to newer SEO platforms
Moz Pro is an AI-powered seo research & tracking tool for marketers, SEO professionals and content teams.
Pricing: From $99/mo — free plan available.
Looking for the best AI SEO tools in 2026? Moz Pro is worth evaluating for your content workflow.