Omnisend is an email and SMS marketing platform built specifically for ecommerce — it's a strong Klaviyo alternative that offers most of the same core features at a lower price point. Used by 100,000+ ecommerce brands, Omnisend focuses on automation flows that recover revenue and drive repeat purchases: cart abandonment, browse abandonment, post-purchase sequences and win-back campaigns.
Its AI product recommender automatically inserts personalised product suggestions into emails based on each customer's browsing and purchase history — without manual segment building. This powers the kind of personalised marketing that was previously only available to enterprise brands with dedicated data teams.
Omnisend's unified messaging approach lets you send email, SMS and push notifications from the same automation workflow — so a cart abandonment sequence can start with an email, follow up with an SMS and finish with a push notification, all triggered by the same event and managed in one place.
Email MarketingSMS MarketingEcommerce
Pros & Cons
What we love
Purpose-built for ecommerce — not a generic email tool
Email + SMS + push notifications in one workflow
AI product recommendations built in
Strong free plan — 500 emails/month free
More affordable than Klaviyo at equivalent feature set
Watch out for
Less powerful segmentation than Klaviyo at scale
SMS availability limited in some countries
Reporting less detailed than Klaviyo for large lists
Design editor less flexible than some competitors
Pricing (2026)
Plan
Price
What's included
Free
$0/mo
500 emails/month, 250 contacts, basic automation
Standard
From $16/mo
Email marketing, all automation flows, 24/7 support
Pro
From $59/mo
Unlimited emails, SMS, advanced reporting, priority support
Klaviyo is more powerful for large lists with complex segmentation needs — it's the industry standard for serious ecommerce email marketing. Omnisend is better value for small-to-mid size stores and offers a stronger free plan. Most stores under 10,000 contacts get equal results from Omnisend at a lower cost. The main Klaviyo advantages at scale are deeper data integrations and more granular segmentation.
Yes — Omnisend's free plan includes 500 emails per month to up to 250 contacts, access to all automation templates and 24/7 support. It's enough to set up your core ecommerce flows (welcome, cart abandonment, post-purchase) before upgrading. The paid plan starts at $16/month for up to 500 contacts.
Yes — Omnisend has a native Shopify integration that syncs your product catalogue, customer data and order history automatically. It also integrates with WooCommerce, BigCommerce, Magento and most other major ecommerce platforms. The Shopify integration enables automated cart abandonment, browse abandonment and post-purchase flows without any custom development.