Persado is an enterprise AI marketing language platform that uses machine learning to generate and optimise the emotional language in marketing communications — email subject lines, call-to-action buttons, ad copy, push notifications and web page headlines. It's used by leading financial institutions, retailers and telecoms companies including JPMorgan Chase, Marks & Spencer and Vodafone to systematically improve the performance of their marketing language.
Unlike general AI writing tools that produce grammatically correct text, Persado is specifically trained on the emotional and motivational psychology of marketing language. Its AI has analysed over 1 billion marketing messages and their performance outcomes to understand which emotional drivers — achievement, belonging, exclusivity, urgency — motivate different audience segments to take specific actions. This training data advantage produces copy that is scientifically optimised for conversion, not just coherent.
Persado's platform generates multiple variations of marketing language for each campaign element, each designed to trigger a specific emotional response. These variations are tested against each other and the winning language — based on actual conversion data from your audience — is identified and scaled. Over time, Persado learns which emotional language patterns work specifically for your brand and audience, continuously improving performance.