Phrase (formerly Memsource) is a professional Translation Management System (TMS) used by 5,000+ companies including Shopify, Pfizer and Volkswagen to manage localisation at scale. It's the bridge between automated AI translation and professional human translation quality — combining machine translation with translation memory, terminology management and quality assurance in one platform.
For software teams, Phrase integrates directly with GitHub, GitLab, Bitbucket and CI/CD pipelines — enabling continuous localisation where new strings are automatically sent for translation as developers push code. For content teams, it connects to CMS platforms including WordPress, Contentful and Contentstack, keeping translated content in sync with the source.
Phrase's AI translation uses multiple MT engines (DeepL, Google, Microsoft) and lets you choose the best engine for each language pair. Its translation memory stores all previously translated content and automatically reuses it, reducing translation costs significantly over time. Quality assurance checks flag errors, inconsistencies and missing translations before publishing.