What is Zapier?
Zapier is a no-code automation platform that connects apps together using 'Zaps' — automated workflows triggered by events. For example: when someone fills in a Google Form, automatically send them an email and add them to your CRM. With 6,000+ app integrations it connects almost any software combination you use.
For marketers, Zapier automates lead capture, email sequences, social posting and CRM updates. For accountants it can automate invoice processing, expense alerts and client onboarding. The free plan gives 100 tasks per month and 5 Zaps — enough to automate your most repetitive tasks without paying anything.
👍 Pros
- ✅ 6,000+ app integrations — widest in market
- ✅ No coding required at all
- ✅ AI-powered Zap builder suggests automations
- ✅ Multi-step Zaps handle complex workflows
- ✅ Massive library of pre-built Zap templates
👎 Cons
- ❌ Pricing scales steeply with volume
- ❌ Complex Zaps can be hard to debug
- ❌ Free plan limited to 100 tasks/mo
- ❌ Make.com offers more power for the price
Zapier Pricing 2026
Free
$0
forever
100 tasks/mo · 5 Zaps · Single-step Zaps
Starter
$20
per month
750 tasks/mo · 20 Zaps · Multi-step Zaps
Professional
$49
per month
2,000 tasks/mo · Unlimited Zaps · Filters & paths
Team
$69
per month
2,000 tasks/mo · Shared workspace · Collaboration
* Pricing subject to change. Always check Zapier's website for current rates.
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Frequently Asked Questions
Is Zapier free?
Yes — Zapier has a free plan with 100 tasks per month and 5 Zaps. This is enough for small automations. Paid plans start at $20/mo for 750 tasks.
What is a Zap?
A Zap is an automated workflow in Zapier. It has a trigger (something that starts the automation) and one or more actions (things Zapier does automatically). For example: 'When a new lead fills my form, add them to Mailchimp.'
Is Zapier or Make better?
Make (formerly Integromat) is more powerful and better value for complex workflows. Zapier is easier to use and has more integrations. For beginners, start with Zapier. For advanced automation, consider Make.