Lavender is an AI email coach that sits inside your Gmail or Outlook inbox and scores your cold emails in real time — giving you instant feedback on subject lines, email length, personalisation, readability and sentiment before you hit send.
Unlike AI writing tools that generate emails from scratch, Lavender works as a coach — it analyses what you've written and tells you specifically what to improve. It scores each email out of 100 and explains exactly why a score is low: too long, weak subject line, no personalisation, unclear call to action.
Lavender integrates with Salesloft, Outreach, HubSpot and most major sales engagement platforms. Sales teams using Lavender report significantly higher reply rates because every email gets reviewed before it's sent.
Team analytics, manager dashboards, custom coaching
Frequently Asked Questions
Lavender is an AI email coach that scores your cold emails in real time and tells you exactly what to fix — subject line, length, personalisation, tone and call to action. It works inside Gmail and Outlook so you don't need to leave your inbox.
Yes — Lavender's free plan gives you 5 email analyses per month. For active sales reps sending dozens of cold emails weekly, the Starter plan at $29/month is better value.
Lavender analyses thousands of cold email patterns to identify what gets replies. It scores your emails against these patterns and flags specific issues — emails that are too long, lack personalisation or have weak subject lines get flagged before you send them.
Lavender integrates with Salesloft, Outreach and HubSpot on the Pro plan. It works wherever you write emails — Gmail, Outlook and most sales engagement platforms.