Lofty (formerly Chime) is an all-in-one AI platform built specifically for real estate agents and teams — combining CRM, IDX website, lead generation, AI follow-up and transaction management in one subscription. It's designed to solve the biggest challenge in real estate: responding to leads fast enough to convert them.
Its AI features include an AI assistant that texts and emails new leads within seconds of inquiry, nurtures long-term prospects with personalised follow-up sequences, and flags hot leads to agents when buying signals appear. The AI analyses lead behaviour on the IDX website — which properties they're viewing, how often they return — and uses this to personalise outreach.
For solo agents and small teams who can't afford a dedicated ISA (inside sales agent) to follow up on every lead, Lofty's AI essentially acts as that role — ensuring no lead goes cold from slow response time, which is the #1 reason real estate leads don't convert.
Key Features
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AI Lead Follow-Up
Texts and emails new leads within seconds of inquiry — AI nurtures them until they're ready to talk to an agent.
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IDX Website
Full IDX property search website with lead capture — connects directly to the CRM.
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Smart CRM
Contact management with AI lead scoring, behavioural tracking and pipeline management built for real estate.
📱
Mobile App
Full-featured mobile app — manage leads, contacts and pipeline from anywhere.
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Lead Generation
Built-in Google and Facebook ad campaigns for lead generation — managed within the platform.
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Transaction Management
Tracks deals from initial contact through closing — with task management and deadline reminders.
Pros & Cons
What we love
AI follows up with leads in seconds — before competitors
All-in-one: CRM + website + lead gen in one platform
Built specifically for real estate workflows
Prevents lead leakage from slow follow-up
Strong mobile app for agents on the go
Watch out for
Expensive — starts at $449/month
Overkill for very part-time agents
Contract required
Some features require higher tiers
Frequently Asked Questions
Lofty is used by real estate agents and teams as their central platform for lead management. Its primary value is AI-powered lead follow-up — when a prospect fills out a form on your IDX website or a lead gen platform, Lofty's AI texts them within seconds and engages in a conversation to qualify them and book an appointment. It also handles long-term nurture, pipeline tracking and transaction management.
At $449/month, Lofty is a significant expense for a solo agent. The ROI calculation depends on your lead volume and conversion rate. If you're generating 20+ leads per month and closing 1-2 more per year due to AI follow-up, the maths usually work. For part-time agents or those generating fewer than 10 leads/month, the price is harder to justify.
Lofty is more of an all-in-one platform — CRM plus IDX website plus AI follow-up in one subscription. Follow Up Boss is a more focused CRM that integrates with separate lead sources and websites. Lofty makes more sense if you want one vendor; Follow Up Boss makes more sense if you already have a website and lead sources and just need a powerful CRM to manage them.