Structurely is an AI lead qualification platform purpose-built for real estate — its AI assistant (named Aisa Holmes) texts and emails new leads within seconds of inquiry, engages them in natural conversation to qualify their timeline, budget and motivation, and books appointments directly into agents' calendars.
The core value is speed-to-lead — studies show that leads contacted within 5 minutes are 100x more likely to convert than those contacted after 30 minutes. Most agents can't respond that fast consistently. Structurely's AI responds in seconds, 24 hours a day, 7 days a week — ensuring every lead gets an immediate, personalised response regardless of when they inquire.
Beyond initial response, Structurely nurtures leads over months with persistent follow-up — continuing the conversation until the prospect is ready to work with an agent. It integrates with all major real estate CRMs and hands off qualified leads with a full conversation transcript so agents have full context before their first call.
Key Features
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Instant Response
AI texts and emails leads within seconds of inquiry — 24/7, weekends and holidays included.
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Conversational Qualification
Natural text conversation qualifies timeline, budget, motivation and readiness — not a scripted chatbot.
📅
Appointment Booking
Books qualified leads directly into agents' calendars — with full conversation transcript attached.
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Long-Term Nurture
Follows up with cold leads over months — re-engages prospects who weren't ready initially.
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CRM Integration
Integrates with Follow Up Boss, kvCORE, Sierra Interactive, Lofty and all major real estate CRMs.
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Conversation Analytics
Tracks lead engagement, qualification rates and appointment set rates — optimise your lead sources.
Pros & Cons
What we love
Responds to leads in seconds — all day every day
Natural conversational AI — not a scripted bot
Books appointments directly into calendar
Long-term nurture keeps cold leads warm
Full transcript handoff gives agents context
Watch out for
Expensive starting price
Best value at high lead volumes
Needs CRM integration to work well
Some leads prefer talking to a human immediately
Frequently Asked Questions
Structurely uses conversational AI that adapts to what the lead says — it's not a scripted decision tree that breaks when someone answers unexpectedly. It can handle objections, answer property questions, pivot based on the conversation and maintain context across multiple messages over days or weeks. Leads frequently don't realise they're talking to an AI until they're handed off to an agent.
Structurely integrates with all major real estate CRMs including Follow Up Boss, kvCORE, Sierra Interactive, Lofty (formerly Chime), Real Geeks, BoomTown and others. When a lead is qualified and an appointment is booked, Structurely updates the CRM record with the full conversation transcript and changes the lead status automatically.
The ROI depends entirely on your lead volume and average commission. For a team closing 20+ transactions per year at average commission of $10,000+, converting even one additional deal per year from leads that would have gone cold pays for the annual subscription many times over. For solo agents with fewer than 20 leads per month, the price is harder to justify.
Best AI for real estate lead qualification — responds to leads in seconds and qualifies them through natural conversation so agents only talk to serious buyers and sellers.
Quick Facts
Best forReal estate teams, high-volume agents
PricingFrom $499/mo
Free planDemo available
Founded2017
Try Structurely
Structurely's AI assistant texts and emails real estate leads instantly, qualifies them with conversational AI and books appointments for agents.