Northbeam is a multi-touch attribution platform built for direct-to-consumer ecommerce brands — it solves the fundamental problem of not knowing which ads and channels are actually driving your revenue. In a world of iOS privacy changes, cookie restrictions and last-click bias, Northbeam uses machine learning to reconstruct the true customer journey across all your marketing touchpoints.
Most ecommerce brands rely on the attribution data from individual ad platforms — Facebook says Facebook drove the sale, Google says Google drove the sale, and both claim credit for the same purchase. Northbeam sits above all platforms as a neutral source of truth, showing you incrementally which channels are actually contributing to revenue so you can allocate budget to what's really working.
For DTC brands spending $50,000+/month on paid media, Northbeam typically identifies significant budget misallocation — moving spend from channels that look good in platform dashboards but contribute less incrementally, to channels that are genuinely driving new customers. The ROI is often realised within the first month.
AttributionEcommerce AnalyticsPaid Media
Pros & Cons
What we love
Most accurate attribution in ecommerce — works post-iOS 14
Neutral source of truth across all ad platforms
Identifies budget misallocation quickly
Real-time spend recommendations
Built specifically for DTC ecommerce
Watch out for
Expensive — suited to brands with significant ad spend
Northbeam is used by ecommerce brands to understand which marketing channels and campaigns are truly driving revenue — beyond what individual ad platforms report. It's particularly valuable after iOS 14 privacy changes made Facebook and Google attribution less reliable. Northbeam reconstructs the customer journey using multiple data signals to give you an accurate, unbiased view of performance.
Both are ecommerce attribution platforms. Northbeam focuses more on media mix modelling and incrementality — answering 'what would have happened without this ad spend?' Triple Whale is more accessible and suited to Shopify brands at lower spend levels. Northbeam is generally preferred by larger DTC brands with complex multi-channel strategies and higher ad budgets.
Northbeam makes most sense for DTC ecommerce brands spending $30,000+/month on paid media across multiple channels. Below that threshold, the cost typically outweighs the benefit. The ideal Northbeam customer is spending on Facebook, Google, TikTok and possibly TV/streaming simultaneously and needs a reliable way to compare performance across all of them.