Triple Whale is an AI-powered ecommerce analytics platform that solves one of the biggest challenges for scaling DTC brands — understanding your true profitability and which marketing channels are actually driving revenue. It pulls data from Shopify, Meta, Google, TikTok and all your other tools into one unified dashboard.
The core problem Triple Whale solves is attribution — when a customer sees a Facebook ad, clicks a Google ad and then buys after an email, who gets credit? Each platform claims full credit, inflating reported ROAS. Triple Whale's AI attribution model shows you the true picture, preventing you from misallocating ad spend based on misleading platform data.
Its Moby AI feature answers business questions in plain English — 'what was my ROAS on Meta last week?', 'which products have the highest LTV customers?' — making analytics accessible to founders and marketers who don't want to dig through spreadsheets.
Key Features
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Unified Dashboard
All your ecommerce data in one place — revenue, ad spend, ROAS, profit margin and LTV across every channel.
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AI Attribution
True multi-touch attribution — see which channels actually drive revenue without platform-reported inflation.
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Moby AI
Ask business questions in plain English and get instant data-backed answers — no SQL or spreadsheets needed.
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Profit Dashboard
Real-time profit tracking with COGS, shipping, fees and ad spend deducted — see true margin, not just revenue.
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Customer LTV
Tracks customer lifetime value by cohort, acquisition channel and product — optimise for long-term profitability.
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All Integrations
Connects to Shopify, Meta, Google, TikTok, Klaviyo and 50+ other tools — one source of truth.
Pros & Cons
What we love
Solves the attribution problem for DTC brands
True profit dashboard — not just revenue
Moby AI answers questions in plain English
Consolidates all data sources in one view
Essential for scaling ad spend profitably
Watch out for
Expensive — starts at $129/mo
Overkill for very small or early-stage stores
Takes time to set up all integrations correctly
Some attribution models still imperfect
Frequently Asked Questions
Triple Whale pulls all your ecommerce data — Shopify revenue, Meta ad spend, Google ad spend, email revenue, COGS — into one dashboard and shows you true profitability and attribution. It solves the core problem of ad platforms all claiming credit for the same sale, giving you an accurate picture of which channels are actually profitable.
For brands spending $10,000+/month on ads, Triple Whale is almost always worth it — better attribution decisions alone typically save more than the subscription cost. For early-stage brands spending under $5,000/month on ads, the $129/month starting price may be harder to justify and simpler analytics tools may suffice.
Moby is Triple Whale's AI analytics assistant — you ask it business questions in plain English ('what was my best performing ad last month?', 'which customer segment has the highest LTV?') and it queries your data and gives you an instant answer. It makes analytics accessible to founders and marketers who don't want to pull reports manually.
The best analytics platform for scaling ecommerce brands — gives you true profitability and attribution data that Shopify and ad platforms alone can't provide.
Quick Facts
Best forScaling DTC brands, Shopify stores
PricingFrom $129/mo
Free trialFree trial available
Founded2021
Try Triple Whale
Triple Whale consolidates all your ecommerce data — ad spend, revenue, ROAS, LTV and profit — into one dashboard with AI-powered insights.